The Efficiency Innovator, Jeff Borschowa

[00:00:00] Speaker A: Welcome to Basic Business AI, a podcast dedicated to simple AI strategies for businesses who don't want to get an advanced tech degree or hire some marketing bro. I'm your host, Ana Gonzalez, and you can find me on social media. At Anabotprime, we bring on regular business owners like you and me to discuss practical strategies, ideas and perspectives about AI without getting too far into the weeds of the tech Bb. AI is sponsored by Anabots. We build AI with heart. Our trained AI sales and support assistants work twenty four seven to increase sales, reduce costs, and free up your time so you can focus on growing your business. If you want to install a 24/7 near human sales and support CM in your business, go to Anabux AI to learn more. We have 100% free options and low cost options to fit any budget. Once more, that's Anabux Aihdem. Today's guest is Jeff Borshawa. I'm sorry, Jeff Borshawa, who is an expert on AI, and he's AI obsessed. He believes it has the most potential of all inventions to elevate or end humanity. So Jeff, welcome to the basic business AI. Now, tell me something from your perspective. How is AI reshaping the future of your business? [00:01:17] Speaker B: Well, Anna, first of all, thank you for having me on the show, and I love Anna Bott. So. And I will just say that if you look at it, it's actually better than human because it's 100% consistent, it doesn't have sick days. So, sorry, rant over. How is AI impacting my business? I think I'm going to just address it from the human point of view. It has made me faster and smarter and way more effective because I'm learning new things and I'm always finding ways. I'm a visionary. So I tend to annoy the integrators of the planet. And for me personally, I'm using AI to help me communicate with my team better. And very practically, there are those who want to hear the high level vision. I can have that conversation, human to humanity. But there are also the team members who need to know, Jeff, what's the system for this? What are the steps in the process that used to always get dropped? Now it's I have a translation from Jeff's brain down to the hands that do the work. So the biggest thing for me is everything is standardized and follows a process. [00:02:31] Speaker A: That's awesome. And yeah, what you mentioned, I really relate with that about how your brain works again, versus how everybody needs to listen to your words. You know, what happens to me is that my brain jumps from one idea to the other, and then I go back to the. To the previous idea, and it's hard for people to follow me. And I'm like, well, I mean, yeah, I understand. So I also use AI to tell AI my ideas, and then I'm like, all right, organize this for me. And then that helps me have a. An easier conversation with people now. Oh, and I also love that what you said about it works 24/7 it doesn't sleep, it doesn't eat food. It didn't have an argument with their partner last night. So it's always in the same way. [00:03:29] Speaker B: Consistent. [00:03:30] Speaker A: Exactly. [00:03:31] Speaker B: Humans are messy, and we have other things other than work. So what I like about AI is it exists to do the job. You give it. So, to me, that's huge. [00:03:43] Speaker A: Yes. It will do whatever you ask it to do exactly what you ask to do. So that's why it's important to have a quality. [00:03:50] Speaker B: It's instant feedback, because if you give it bad instructions, it'll give you a bad output. And you look at it and go, that is not what I meant. Let's back up. And I wish we'd learned to do that with humans, because we give people tasks, we assign it, and we say, okay, go do this. We maybe don't have the feedback loop. And then a month later, they're, why did you do that? The other really cool thing I've learned about using AI is I know my Colby score. I know different things about disc and other personal assessments. I can translate my Colby score, which I'm high. Quick start. So I annoy people who are high follow through and high on. The fact finder I can actually translate from Jeff is, like you said, I jump around, and I'm like, why can't you see the big picture that I see? Meanwhile, they're looking for a map that goes from point a to b. So it's amazing what AI can do, because it can translate. And really, truly, what I love most about AI is it helps me deal with humans better. [00:05:01] Speaker A: Yes. Oh, my gosh. I love this. So let's get tactical. What is some practical application or that you use for your business that you can share with the audience right now? [00:05:12] Speaker B: Well, I'll give you my absolute favorite. And I am one of those people. I'm all in on something, and then I get bored with it and move on to something else. I'm a big whiteboard guy, and last year, I went all in, and somebody said I needed a va. So the obvious thing was, I hired nine of them as well. And I probably regretted it because I. Nine humans? [00:05:38] Speaker A: So you went from zero to nine. I'm sorry to interrupt. I need to know that information. [00:05:43] Speaker B: And by the way, after three months, I went to zero because I discovered AI. But if I were to do it again, number one, I would not hire nine at once. I would only hire two. But what I learned was, and it's fair, they were human beings who had questions, and I was doing a specific project, and luckily they all had the skills that the project needed, so I handed them off to somebody else. But the piece that was missing was they were overseas, they worked different time zone. So literally, I had people asking me questions. Twenty four seven. And they bugged me on the weekends, and it was like, oh, God, you people are driving me crazy. Now, that was my fault as a leader, because I'm saying, here's the vision. Go execute. They weren't strategic thinking people. They're very tactical. So this was my favorite little thing that I discovered early is I would log into chat GPT and say, chat GPT. This is the vision Jeff has. These are the tools that I use. These are the experts that I follow. This is the outcome I want. Please help me build a detailed process so that I can train my hands, my va, to do the work. And I always give it extra context. And I'd say, you know, my va is English as a second language. You're not always grasping what I'm saying. My Colby score is 4592. Theirs is something very different than that. Please translate this and build a process for me. I would recommend, and I'm not kidding, Anna. It was beautiful because it would do things Jeff would never think of. I almost cried a little when it went out. I listed five different apps we used. It went to each of the sites and got the training from that site help to put it in my training manual for my team in the Philippines. And it was like, step by step by step. And I was like, wow, I know we need this business, but I am not the guy to create that, ever. And then I'd hand it over to the team in the Philippines, and they go, oh, Jeff, this didn't make sense, but this is what we ended up with. And it was beautiful because almost instantly I went from these people are driving me crazy to, oh, thank God I have them, and you, you know, the project can now move on to the hands of someone else to do it. So as a visionary, it was huge to just get it down to the grassroots, detailed processes, and by the way I resist processes because I feel fear. They restrain me. But I've learned that they're safety rails so that my dream can become a reality. So that's my practical use, is taking it up from here down to here's how we do it. [00:08:43] Speaker A: That's awesome. Such a great teaching that you just like, it's a golden nugget. It's a really great golden nugget. I relate to that because some of the people in our team are in the Philippines, and their mother language is not English. My mother language is not English either. And as I mentioned, I jump from idea to another and I just go, cha GPT, I have this, and I sometimes I will tell you this in Spanish, and please let me just helped me, and it helps me explain whatever I need to explain in a better way. Thank you so much for that. That was amazing. That was a really great golden nugget. [00:09:26] Speaker B: You know, it's, first of all, it's the language that we actually speak. And by the way, visionary is its own dialect of whatever native language we speak. So we need to recognize that. But the Colby score or disc, whatever you prefer. I just want to say, as a very human thing, if you find you have a lot of friction with anybody in your life, have the conversations in GPT and say, you know, how does this come across to someone who focuses on this? And it is amazing. Like, personally, I prefer to get everybody on my team to do the disc or Colby, but even without that specificity of the exact assessment, you can help people who you're struggling to communicate with. And by the way, this works well, I use it for conversations with my spouse, for my kids. You know, I'll ask it something like, if I say this, how does it come across? And then I'll ask, you know, if my intention was for this to come across as kind and supporting, what advice would you give me? It's a large language model, so it's really good at saying, you know, you come across as a little abrupt. Like, I have resting and visionary face, and people walk in and apologize for bugging me, and I'm like, oh, I'm not angry. I was just deep in thought, and you brought me back to earth. So it's just learning. And I also find if somebody breaks on my nerves, I put what they've said that bothered me into GPT and say, why is this bothering me? How can I rephrase? Everybody needs that. [00:11:09] Speaker A: That's awesome. So, Jeff, tell us about who you serve and how people can reach out to you. [00:11:17] Speaker B: So my people are the nerdy visionaries who always have a dream for who's what's next thing. They're always trying to figure out how to solve the challenges of the world, and they don't necessarily know how to take it from their vision down to how do we make it happen and the best place to contact me. I try not to exist anywhere other than LinkedIn, so my LinkedIn is just first name Dash, last name on LinkedIn, and I can send you that link for the notes if you want it, because I don't want people trying to remember how to spell bourgeoisie. [00:11:57] Speaker A: That's okay. Yes, I will put in the show notes, so we're going to wrap up from here. Thanks to our guest Jeff Borshawa, for joining us for a practical conversation about AI and its potential for business. You can learn more about what he does by visiting him on his LinkedIn profile. Jeff Borshawa if you run a business of any size and you have some ideas or strategies around the topic of AI, we'd love to have you on a future episode as well. We interview business owners of all levels of experience and exposure to AI so we can represent all voices, especially the 80% to 90% US, who are curious about AI but not trying to be tech geniuses. Apply for a future episode by going to basicbusinessai.com. and one more time, if you want to install a sales and support team that actually has a heart for less than 10% of the cost of a single employee, get yourself an anabot. Learn more at anabots AI. See you next time on basic Business AI. Oh, and by the way, if you liked this episode, tell your friends. 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