Episode Transcript
[00:00:00] Speaker A: Welcome to Basic Business AI, a podcast dedicated to simple AI strategies for businesses who don't want to get an advanced tech degree or hire some marketing bro. I'm your host, Ana Gonzalez, and you can find me on social media at annabotprime. We bring in regular business owners like you and me to discuss practical strategies, ideas and perspectives about AI without getting too far into the weeds of the tech BB. AI is sponsored by Anabots. We build AI with Heartland. Our trained AI sales and support assistants work twenty four seven to increase sales, reduce costs, and free up your time so you can focus on growing your business. If you want to install a 24/7 near human sales and support team in your business, go to Annabots AI to learn more. We have 100% free options and low cost options to fit any budget once more. Thats Annabuts AI. Todays guest is Jasmine Bryant. Jasmine is a brand visibility coach helping coaches, business owners and network marketers make more money by putting themselves in their businesses in the spotlight.
So Jasmine, welcome to basic business AI.
[00:01:06] Speaker B: Hi. Thank you so much for having me.
[00:01:09] Speaker A: I'm so glad you're here. So, from your perspective, how is AI reshaping the future of your business?
[00:01:16] Speaker B: You know what, it makes things so much easier, which you and I were talking before you started recording. I'm not a techie person.
I am really one of those people who kind of repels technology a little bit sometimes because I just don't know what I'm doing. But with AI and like, the chat bots and it's making my, making my business work a little faster without me having to work harder and work more. And like, I love using chat GPT to help me figure out social media prompts so that I can be more visible in my business, because that's what I do. I teach people to be visible, right? So I'll have an idea in my head of what I want to post and I'll run it through chat GPT to give me some options on how it could look and how to take it from my head to your phone on Instagram. So that's how I'm using AI right now and helping me to create, you know, content and documents for my clients and potential clients.
[00:02:35] Speaker A: That's awesome. You know, I think that you mentioned something very important. You use chat GPT to develop your ideas. Like chat GPT is not here to think for you, right? Or to, or to be creative for you.
It's here for you to be the creative person because you're the human being, you're the one, playing the video game and checkup tea will just help you replace most of the thinking, not the creativity, but the thinking of how to develop stuff.
[00:03:06] Speaker B: Yeah.
[00:03:07] Speaker A: So, Jasmine, tell me, let's get tactical here. Tell me some practical applications for your business that you've been using.
[00:03:16] Speaker B: Landing pages like I'm an excellent, like, I've been in television news for over 30 years. I am great at writing news stories, but I am not a great copywriter. And so I pay for the subscription for chat GPT, so it remembers all of my parameters and everything, which I think is really important if you're going to use it. I think it's the best $20 that you can spend every month in your business.
I'll say I have this program going on, or I have this guide that I'm offering. This is what it's about. This is the tone that I want to set. This is who I'm targeting. And I want you to create a high converting, attractive, appealing, you know, emotionally, you know, charged offer and landing page for this product or service, whatever it is that I'm doing. And it'll create something. It'll be in, it'll be better than I can create copywriting wise.
And then I'll go and I'll tweak it because, I mean, I'm never going to just send what, what the bot does because like you said, I'm the human, it's the bot. It doesn't, it doesn't do the creativity for me, but it will finesse what's in my head. And so that's the biggest thing that I use because that's a, that's a failing of mine. I don't want to say a failing, but it's not my strong suit, copywriting. So I have it. Become my, my ads supervisor, if you will.
[00:04:58] Speaker A: You know, you just threw this golden nugget of you're telling chat your idea and chatgapt is developing your idea, but also you're telling it, your target audience, the tone, the sentiment, every single detail that you need for your ad, for whatever you're writing with Cha PT, to have every single element. So, and sometimes people don't know, oh, what do I need? What elements do I need to write this ad? But it's also, I don't know if you've done this, it's also useful to go chat GPT I need to write this ad, then we'll do this. This is the end product, but you don't have the information. Maybe you don't have the complete information. So ask me up to ten questions or up to six questions about the information that you need from me.
[00:05:53] Speaker B: Yeah, I love doing that. Cause it learns, you know, it learns what I need. And I do that pretty regularly. I think I do that probably like once every couple of weeks just so that it can learn more, it can develop more. Because when I find, when I do that, when I'm asking it a question later for something else, it's remembered all of these answers, and it's just a lot more developed, which means a lot less work for me on the back end to change it, because some things it does get my voice, some things it doesn't, you know, but, but it's, it starts to get my voice by, you know, asking me all these leading questions. But you have to put thought into the answers. Otherwise if you give it crap answer, you're going to get a crap response.
[00:06:46] Speaker A: Exactly.
I'm sorry I got excited, but yes, exactly.
[00:06:52] Speaker B: No, that's it.
[00:06:53] Speaker A: Yeah, it's about the inputs on the outputs. If you put a crappy input, you're gonna get a crappy output.
[00:06:59] Speaker B: Yeah. And that's life too, right?
[00:07:04] Speaker A: That is life too, indeed.
So, Jasmine, what are some general ideas in your line of business that, what are some concerns or misunderstandings around AI that you found, I guess that you found not to be true?
[00:07:28] Speaker B: I think the biggest one, and you touched on it earlier, is it's going to do the thinking for you, it's going to be the creator for you. And like, I see that in other people, they'll say, well, I can just have chat GPT write my offer. No, you can't. I mean, yes, theoretically you can, but should you? Because it's not going to ring true. It's not going to be authentically you. If the chatbot creates everything from soup to nuts, and it's going to be weak, and you don't want a weak offer, you should use the technology to increase and enhance, kind of like makeup. You want it to increase and enhance what you're already working with, not, you know, erase all of you and do something different.
[00:08:23] Speaker A: I love that analogy. It's like makeup or like a beard. Yeah.
Well, Jasmine, tell us about who you serve and how can people reach out to you?
[00:08:38] Speaker B: Yeah, so I serve network marketers, coaches, and small business owners who are struggling with leads in sales by helping them become visible. And the way that I do that is by helping people get over their fear of video. My company is called fear no video. And so I help people get over their fear of video to become more confident and to shine on camera so they can create that connection with their audience and their potential buyers. And so, to make it simple, I am fear no video on all platforms on, you know, from X to TikTok and Instagram and everything in between. And my website is also fearnovideo.com dot.
[00:09:22] Speaker A: Awesome. So we're going to wrap from here. Thanks to our guest Jasmine Bryant, for joining us for a practical conversation about AI and its potential for business. You can learn more about what she does by visiting fear no video on all platforms or fearnovideo.com dot. Did I get it right?
[00:09:37] Speaker B: Yes, you did. Thank you.
[00:09:39] Speaker A: So if you run a business of any size and you have some ideas or strategies around the topic of AI, we'd love to have you on a future episode as well. We interview business owners of all levels of experience and exposure to AI so we can represent all voices, especially the 80% to 90% of us who are curious about AI but not trying to be a tech genius. Apply for a future episode by going to basicbusinessai.com dot. And one more time, if you want to install a sales and support team that actually has a heart for less than 10% of the cost of a single employee, get yourself an anabot. Learn more at anabots AI. See you next time on basic business AI. Oh, and by the way, if you like this episode, tell your friends. See you later.
